Channel-specific storytelling
Give your brand an identifiable sound across digital, broadcast and product experiences.
Audio branding and sonic identity
Give your brand a sound of its own.
Give your brand an identifiable sound across digital, broadcast and product experiences.
Project valueQuoted to scopeNo payment before scope agreement
DeliveryAgreed with your quoteScoped after discovery; after brief, access and approvals
Your first milestoneDefine the audience and actionA useful review point before the next stage
The story comes before the effects
Human-directed production
We identify the hook, the message and the action, then select the right production technique. Human direction and editing keep AI-assisted material consistent with the approved brief.
Agreed formats and usage rights
Receive the agreed exports for your selected channels and placements.
In our clients’ words.
“He is very skilled at creating functionalities that work easily for the end user.”
“He advised me on things I didn’t even know about!”
“ICM should win an award for their top notch service.”
WHAT YOU RECEIVE
Your Audio branding and sonic identity project, clearly defined.
Brands and teams that need a compelling demonstration, campaign asset or story in motion.
Sonic direction
Agree the voice, pace and listening context, then prepare the specified audio treatment. Review pronunciation, intelligibility and the target delivery format; talent rights and any synthetic-voice permission remain explicit.
Short audio identity
Agree the voice, pace and listening context, then prepare the specified audio treatment. Review pronunciation, intelligibility and the target delivery format; talent rights and any synthetic-voice permission remain explicit.
Usage versions
The brief defines the exact usage versions required for audio branding and sonic identity. We show the named output at its review milestone and record any data, access or third-party dependencies before handover.
Scope and requirements
Music licensing and exclusivity terms are confirmed in the statement of work.
Any additional work is scoped and priced for your approval.
THE DELIVERY PATH
From your brief to the finished work.
Follow the preparation, review and delivery stages for this service.
Define the audience and action
Confirm the message, duration, channels, language and available source material.
Approve the treatment
Review a script, storyboard, audio direction or shot plan before production.
Produce and refine
Build the sequence, sound and finishing around the approved treatment.
Deliver channel-ready versions
Check export specifications, captions and the agreed usage permissions.
What is included?
Includes Sonic direction, Short audio identity and Usage versions. Music licensing and exclusivity terms are confirmed in the statement of work.
Are filming and actors included?
Only when listed in the quotation. Location production, talent, travel and specialist recording are separately scoped.
Can AI-generated assets be used commercially?
We review the tools and source material used for the project. Usage is governed by their licenses and the rights you hold in supplied assets.
Are television and media placement costs included?
Production is separate from buying airtime or ad inventory. Broadcaster-specific clearance, delivery and licensing requirements are agreed in the scope.
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YOUR NEXT LEAP STARTS HERE
Ready to put Audio branding and sonic identity to work?
Share the change you want to make. We will help turn it into a clear, practical project.